What the cannabis industry can learn from the natural products business: Q&A with Loren Israelsen

By Bart Schaneman

Loren Israelsen feels the cannabis industry’s pain.

For more than three decades, he’s been dealing with regulatory and commercial issues in the global dietary supplement industry, including labeling and being viewed as a fringe business. Israelsen is the president of the United Natural Products Alliance.

The Salt Lake City-based trade association represents more than 100 natural products, dietary supplements and related companies. He’s watched firsthand the issues that arise…