Weedmaps Highlights Difficulties Facing Consumer Review Websites

By John Schroyer

Weedmaps has long been a popular online destination for cannabis consumers seeking quality retailers, but recent press coverage questioning the company’s credibility underscores the pitfalls facing online review websites.

A Los Angeles Times article last month suggested more than 60% of the consumer reviews appearing on Weedmaps were fake.

The article also raised a red flag about the source of those reviews, noting many originated from the same IP address. Weedmaps’ consumer reviews cover dispensaries and recreational…