“We don’t exactly know what to do with it”: Marijuana tourism still confounds legalized states
The cannabis industry presents a tricky proposition for tourism officials in legal recreational marijuana states.
One one hand, the market is growing fast and it’s quite unique — not every state can lay claim to the ability for adults to walk into a store and legally buy pre-rolled joints, edibles and other cannabis products.
On the other, marketing to out-of-state visitors is untested and riddled with unknowns — because not everyone, especially the federal government, is on board…
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