This Investor Wants To Fund The 'J. Crew' Of Pot Dispensaries

As more and more states move toward legalizing marijuana, investors are exploring how to capitalize on the increasing growth of the industry. But there’s still one thing giving some capitalists pause: branding.

Alex Theirsch, managing principal for Salveo Captial, a private equity firm investing in legal weed, told HuffPost Live on Thursday that the stigma of marijuana is a turn-off for potential customers who don’t fit the typical stoner stereotype.

“Unfortunately, a lot of the industry is still kind of hanging out…