New Colorado campaign hopes to inspire “trusted adults” to talk to kids about marijuana

Colorado’s Health Department hopes talks from adult role models can help keep kids away from marijuana, and it has launched a new ad campaign with the goal of inspiring those adults to speak up.

The campaign will specifically target what the department calls “trusted adults” — people like parents, teachers, coaches and other mentors. It is based in part on results from the biennial Healthy Kids Colorado Survey that suggests children are much less likely to use marijuana if…

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