Colorado Rebrands Youth Anti-Pot Ad Campaign

Colorado Rebrands Youth Anti-Pot Ad Campaign

DENVER, CO — Marijuana isn’t evil, but teens aren’t ready for it: That’s the theme of a new effort by Colorado to educate youths about newly legal marijuana.

Colorado launched a rebranding effort Thursday that seeks to keep people under 21 away from pot. The “What’s Next” campaign aims to send the message that marijuana can keep youths from achieving their full potential.

The campaign shows kids being active and reminds them that their brains aren’t fully developed until they’re 25. The ads say that pot use can make it…

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