Chart: What’s in a cannabis company name? Not as much slang

By Eli McVey

The marijuana industry has been in a perpetual struggle to shake the “stoner” stereotype many hold of its consumers, and the businesses that comprise the industry are leading the charge against it.

An analysis of 3,318 state-licensed cannabis companies listed in the Marijuana Business License Directory shows that wellness-oriented words such as “organic” or “herbal” appear far more frequently in business names than slang terms such as “ganja,” “420” and “pot.”

The relatively minimal use of slang…