By Becky Olson
One of the most pressing challenges cannabis executives face in emerging markets is estimating how many new patients will sign up for a medical marijuana program once the first dispensaries open.
An analysis of trends that played out in three states this year shows that growth rates can be all over the board.
But in each of these markets more patients did indeed join the MMJ program leading up to the launch of dispensaries – and in the months after as well. That’s good…