Chart of the Week: Estimated $100M in Colorado Recreational Sales Tied to Leisure Tourists

cannabis tourism in colorado

By Eli McVey

Cannatourism is alive and well in Colorado.

Travelers who visited the state primarily for leisure purposes spent roughly $98 million at recreational marijuana stores last year, accounting for nearly 17% of overall adult-use cannabis sales in Colorado, according to a first-of-its-kind estimate by Marijuana Business Daily.

The figures don’t include marijuana purchases by visitors who were in town primarily for business or other reasons, so the actual tourism impact on sales is higher.

While many stores in the Denver metro area…

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