Chart of the Week: Ample Inventory, Knowledgeable Budtenders Critical for Rec Customers

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By Becky Olson

Recreational marijuana legalization has brought more new cannabis users into the fold than ever before, creating a burgeoning market in states that have launched adult-use sales.

So what are these consumers looking for when visiting a licensed shop, and how can businesses cater to this demographic?

Recreational customers are a diverse bunch, and their wants and needs differ from medical marijuana patients in some key ways.

About a third of consumers in recreational markets are…

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