By Becky Olson
Recreational marijuana legalization has brought more new cannabis users into the fold than ever before, creating a burgeoning market in states that have launched adult-use sales.
So what are these consumers looking for when visiting a licensed shop, and how can businesses cater to this demographic?
Recreational customers are a diverse bunch, and their wants and needs differ from medical marijuana patients in some key ways.
About a third of consumers in recreational markets are…