Chart: Healthy markups for marijuana strains with celebrity names


By Eli McVey

Celebrity-branded marijuana strains are commanding a premium in recreational markets by capitalizing on name recognition and sophisticated branding.

The average markup of a celebrity-branded strain versus its unbranded counterpart is approximately 24%, which often equates to $5-$10 more per eighth, according to an analysis by Marijuana Business Daily.

The findings highlight the long-term potential of such offerings and the power of using a well-known name to sell cannabis to recreational users, who often consider different…

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